Archive for Business & WordPress Basics

How To Register A Domain Name For Your WordPress Website

How To Register A Domain Name For Your WordPress Website

How To Register A Domain Name For Your WordPress Website

So first of all, in step number one, I’m going to show you some creative ways to finding your domain name for your WordPress
Site, if you don’t already know what you want. And of course, step number two, I’m going to show you how to register it,
so let’s go ahead and get started.

So what I want you to do is hop on over to google.com and type in “domain tools” and there’s a specific tool on domaintools.com called Domain Suggestions. And I really like this tool because you can type in a bunch of keywords and figure out if the domain that you want is taken, or it’ll also give you some suggestions on other domain names that are related to those specific keywords.

How To Buy a Domain Name for WordPress WebsitesSo let’s say for example that I want a domain that is related to internet video tutorials. So if I click on Get Suggestions, as you can see here, InternetVideoTutorials.com is already taken, but the .net – the .org – .info – is available. Now domain tools also generate synonyms that are related internet video tutorials. So as you can see here, we’ve got “internet film tutorials” “internet recording tutorials” “internet video tutorials site” and so forth. And that’s what I like about this tool.

Now let’s talk about registering the specific domain name. Let’s say for example, in this case, that I want this specific one here “internet video tutorials world” – there are many different domain registrars out there. For example, there’s GoDaddy.com and there’s NameCheap.com. In this specific video tutorial, I would recommend that you use NameCheap.com, and that’s “NameCheap.com”.

Now if you go to NameCheap.com and you type in that specific domain name, “internetvideotutorials.com” click on Search; and as you can see here, NameCheap.com displays which domains are available. So as we can see here, the “.com” is available here.   And I would recommend that you go ahead and create an account by clicking Sign Up. To pause this video at any time, create an account, go ahead and log in, and simply click on the domain name that you want; click on Add to Cart; and simply go through the Add to Cart process.

Now before I end this specific video, I do want to mention that NameCheap provides a coupon if you do a Google search. So
if I go to google and I type in “NameCheap” and what you want to do is, whatever specific day, for example this is January
2013. So I would say “January 2013 coupon” and do a search for a coupon, and it’s about a dollar off, but you save some money!

So I click on this link here, and it says here that this specific coupon code will give us a discount. So if I go back
over here, in order to use the coupon, you need to be logged in; so I’m going to go ahead and log in. Once I’m logged in,
I can simply apply the coupon code, and it should deduct, as you can see here, we’ve saved about a dollar.

So now what you need to do is click on Checkout, and just basically go through the process of purchasing the domain name.
So as you can see here, you don’t actually purchase it forever, but you basically register it for a yearly basis. So if
I do something like five years, and I know I’m going to use this domain for a long, long time, and I’m building a business
around it, it might be a smart idea to get it for a longer period of time, and that’s it! Now the reason why I recommend
NameCheap is simply because their customer service goes above and beyond most other domain registrars that I have encountered.

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How To Add A Subdomain Or Addon Domain For Your WordPress Website

How To Add A Subdomain Or Addon Domain For Your WordPress Website

How To Add A Subdomain Or Addon Domain For Your WordPress Website

In this video you will learn how to add a subdomain name and/or how to add a addon domain using your account in cpanel.

How To Add A Subdomain Or Addon Domain

 

About addon domains

Addon Domains are handled like subdomains as far as the server is concerned, but to the outside world they are separate domains.

Addon Domains do not have their own cPanel; however, you may still create e-mail accounts, redirects, Fantastico installations, subdomains, etc.

Web stats for your Addon Domain will be found within the icon of the web stat program you select in cPanel. If you are using an older cPanel theme such as “X”, you will need to look under Subdomain Stats to find the web stats.

Every addon domain is also a subdomain. You may actually load your addon domain in one of three ways:

  • http://addondomain.com/ (As an Addon Domain Name)
  • http://addondomain.com.primarydomain.com/ (As a Subdomain Name)
  • (As a subfolder)

Don’t worry! Visitors will only know the link you give them; they have no way of knowing which domain is your primary domain and which is the addon domain. To your visitors, the Addon Domain appears to have its own hosting plan.

Note: The temporary URL for an addon or subdomain is

http://ipaddress/~username/subfolder/ or http://servername/~username/subfolder/

where the username is your cPanel user name for your primary domain.

Examples

http://gator123.hostgator.com/~username/addon.com/

http://gator123.hostgator.com/~username/subdomain/

Credits:

How to Launch Your WordPress Site to Search Engines and Ping Settings

How to Launch Your WordPress Site to Search Engines and Ping Settings

How to Launch Your WordPress Site to Search Engines and Ping Settings

In this specific video, you’re going to learn how to launch your site to search engines, and use Ping settings effectively.

Now before we get started, I want to give you some quick explanations. WordPress basically gives you the ability to notify search engines that your site is “Live” – Ping on the other hand, basically is a feature that helps notify the search engines that you’ve posted a brand new post, a brand new page, and to come check it out.

If you create posts and pages frequently, this can actually help your search engine ranking. So with that said, let me go ahead and show you how to notify searchHow to Launch Your WordPress Site to Search Engines and Ping Settings engines that your site is “Live” and how to use Ping settings effectively.

So what you need to do now is to simply login to your WordPress Dashboard to access the option to make your site “Live” go under Settings, and click on Reading. You have to do this before you can enable the Ping settings, so make sure that this box is unchecked. And what I recommend that you do is, don’t do this until you’re actually ready to launch your site to the internet. So let’s say for example that, if you’ve installed your website, and you’re not necessarily ready to notify the search engines, and make your site “Live” until half a month or so later, only do this when you’re actually ready. So uncheck this box, click on Save Changes, and then now, click on Writing, and at the very bottom you’re going to see the Ping settings here. So it says “Update Services” basically you can enter a list of Ping sites. What I like to do is go to google.com and search for WordPress/Ping sites.

So go to google, type in “WordPress Ping list” and what I’d normally do is I open the first few ones, and try to find the most updated one. So we’ve got 2012, 2012, 2010 – I’m going to close this out then, and we got October 20, 2012 okay so this is the most updated WordPress Ping list that I can find. So I’m going to basically just copy this, all these Ping URLs into here. So simply copy and paste this here, click on Save Changes, and there we go. So it says “Settings Saved” and we go down here, we can see the list here. And now whenever you create a post or page, WordPress is automatically going to notify these services here that you’ve created a brand new post and page!

So now that you have set it up, that’s all you have to do.

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How To Upload and Format Images Using the WordPress Media Manager

How To Upload and Format Images Using the WordPress Media Manager

How To Upload and Format Images Using the WordPress Media Manager

In this specific video, you’re going to learn how to upload and format images using the WordPress Media Manager. So what you need to do now is simply login to your WordPress Dashboard, and click on Media, and you’re going to see the Media Library. Now, this is going to list all the files and images that you upload specifically to the web.

Click on Add New, and you can do it several ways. You can either drag and drop the files here, or select the files and find the files, and upload them here. Now in this case, I’m going to be using an image that looks like this. So I’m going to do this, drag and drop here. Now some of you will get this error that says “this image has failed to upload to the site.”How To Upload and Format Images Using the WordPress Media Manager

If you get this error, and good thing that I have this error, you need to go and use FileZilla, an FTP program, and login to your site and locate the wp-content folder, make a new folder. So right click Create Directory, create a folder called Uploads. We’re going to change the file permissions to 777, click on Okay. Now we’re going to do the same thing, drag and drop it over here, and it should work.

Okay good! So it works here, and you can do some basic stuff if you click on Edit Image. Let’s say for example that I want to Crop, so I’m going to select around this image, click on Crop, and there we go. I can rotate it, rotate it again; I can flip it vertically; flip it horizontally; you can increase the size; decrease the size, and so forth.

Now to keep everything organized, what I would recommend you do, you can say “WordPress-256-icon” and Caption; Alternative text – just so you know what the image is later on down the road. Click on Update, and there we go.

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How to Install Themes in WordPress

How to Install Themes in WordPress

How to Install Themes in WordPress

In this specific video, you’re going to learn how to install WordPress themes.

In order to get this to work, you’re going to need to have a WordPress theme, and there’s going to be two ways to installing it. You can install it automatically through the WordPress Dashboard, or you can install it manually through the FTP software.

So login to your WordPress Dashboard, and if you click on Appearance, and click on Themes, that’s where you can install the themes. So if you click on Install Themes, there are several ways to install themes. You can access some free themes through WordPress’s system, or you can go on Google and find some free themes – and if you take that route, then you’ll have to download the theme, and then of course you can install it in here. But first thing’s first, I want to show you where you can find themes, and you type a keyword into here if you want to, or you can use the feature filter and choose colors here.

Let’s say for example we’re going to choose blue, let’s say I want a two column website, I want Fix Width, and you can choose specific features. I’m going to leave it as it is, and click on Find Themes. Now you can scroll through the themes, and find a theme that you like.How to Install Themes in WordPress

Let’s say for example that this theme appeals to me. To install it, all you have to do is click on Install Now, enter your host name which is normally “localhost” your FTP user name and password, and click on Proceed; and then click on Activate; and if we go to the main site to take a look at the site, we can see that we have installed the theme. Now this is a great way of finding themes, but let’s say for example that you have a theme in hand, and you’ve gone to Google, you did some research and you found a theme that you like, you downloaded the file, and now you want to install the theme.

There are two different ways to do this. If you click on Install Themes, and click on Upload, choose a file. You’re going to need to locate the zip file that you downloaded, and simply click on Install Now, and go through the same process that you saw earlier.

Or you can also install it through your FileZilla FTP program. To do that, open your FileZilla FTP program, click on wp-content, go under Themes, and simply drag and drop the theme here. Now you’re going to need to unzip the folder, so let me give you an example.

If I go to WordPress.org/extend/themes and let’s say for example that I find a WordPress theme that I like, in this example let’s say we’re going to use this here. If I click on Download, this is the file that we need to upload to the site. So I’m going to locate that file, I’m going to unzip the file, and all I need to do now is simply drag that folder into the Themes folder on the live site. So simply drag and drop it over here and after it has been uploaded, you can go back to the WordPress Install Themes section, click on Manage Themes, and you’re going to see the theme under Available Themes. And of course to activate it, simply click on Activate, and that’s it!

So if we refresh the page, you can see here that we have successfully updated the theme. So installing and updating themes is very, very easy to do in WordPress. And you want to make sure that you do all this in the beginning of setting up your website, because once after you set up your website, if you do this, you’re going to lose a lot of your configuration settings. So make sure that you do this in the beginning.

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How to Install Plugins on Your WordPress Website

How to Install Plugins on Your WordPress Website

How to Install Plugins on Your WordPress Website

In this specific video, you’re going to learn how to install plugins onto your WordPress site.

In order to get started, you’re going to need to have the following, you’re going to need to have the plugin and to install it, and there are two ways to go about doing this. You can either install it automatically through the WordPress Dashboard, or you can install it manually through FTP software.

I’m going to show you both ways in case you need to know. Right now I’m at the WordPress Dashboard, so if you’re not here, go ahead and login. Next, go under Plugins and click on Add New. In this area, you can actually search for plugins if you don’t already have a plugin. So depending on what you need, you can either select the popular tags down here, or simply click on the search bar here, and do a search for a specific plugin that you want.How to Install Plugins on Your WordPress Website

Let’s say for example that I want a plugin that will allow me to upload images or banner ads and so forth, and put them onto my sidebar. So what you need to do is simply enter the keyword into here, and click on Search Plugins. Now the beauty of this is that you can do a search on a keyword, and you can see many different plugins that are free to install.

Now the best way to do this is simply enter the keyword, look at the ratings because if something’s not good about a specific plugin, people are going to say something about it. So if something is not rated, I would avoid installing it onto your website. Now in this case, I’m going to install the Image Banner Widget. So to install it, click on Install Now, click Okay, and of course it’s going to ask you for your host name, your FTP user name, and FTP password. Go ahead and enter that information and click on Proceed. After that, click on Activate Plugin, and there we go. So we have successfully activated that specific plugin.

Now for some of you, you’re going to have a plugin in hand, and you’re going to want to know how to install that plugin. And to do that, if you click on Add New, and let’s say for example that I go to google. If I go to Google and I search for WordPress plugins, I find this page, I’m going to go ahead and download the WP Super Cache Plugin so I can use this as an example.

So what you need to do is simply locate that file, and whatever plugin that you’re using, you’re going to need to unzip this zip file onto your computer. And basically what you need to do is simply upload this folder through FTP software, to get this to work. Now you can also install it through the Dashboard, and to do that, if you go over here and click on Upload. All you have to do is Choose File, and locate this “.zip” file and click on Install Now, go through the same process that I showed you earlier with entering your FTP user name and password, and go through that avenue.

Now if you install it through FTP software, unzip this folder, so we’ve got this folder here; go to the FTP program in this example we’re using FileZilla; you need to connect to your FTP site; you’re going to locate your WordPress files; locate the wp-content folder; the Plugins folder after that; and simply drag and drop the folder here. so simply get this folder here, drag and drop it to over here, and once it’s finally uploaded all the files, you can go back to your WordPress Dashboard, click on Install Plugins; and that’s the WP Super Cache; click on Activate, and there we go. Now for some plugins it will ask you to do a few more steps for the majority of the plugins, when you click on activate, it’ll actually activate the plugin. But for some plugins will require you to do a few more steps in order to activate it. And that’s it! So that’s how to install a plugin through the Dashboard automatically or through FTP software.

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How to Create New Pages in WordPress

How to Create New Pages in WordPress

How to Create New Pages in WordPress

In this specific video, you’re going to learn how to create new pages in WordPress, and we’re going to talk about optimizing permalinks for each and every page for the search engines.

Now, before I talk about that, I want to make sure that I cover creating good and effective, high converting blog page titles. Because the title, if you have a bad title and somebody clicks on the title and it’s not what they’re expecting, then your conversions are going to actually drop. So I want to make sure that you understand how to create effective titles.

Congruency is very, very important. Imagine that your blog page title is some sort of bridge over to your blog body. So your title needs to be exactly the same thing as your blog body.

So let me give some examples that you can use right away. In your blog title, you can make a promise. Say something like, “how to effectively use video tutorials to gain trust on your website.” So how to effectively do this, or do that.

Or, you can use intrigue. “Are your website conversions hurting due to bad video? And how you can solve this issue.”How to Create New Pages in WordPress

You can do something like, “The Top Five Mistakes” or “Five Mistakes That Website Owners Make with Video, and How to Avoid Them.” Or top five things to do, or top five ways to solve this problem, or solve this issue.

Then of course you want to make sure that when you create your blog body, that you fulfill that promise, or you fulfill that blog title.

I want to talk about a piece of software that you might want to check out that’s called AdvantageBot. So if you go to google here, and you type in “AdvantageBot” it’s this software here. And what AdvantageBot does is this – it’s a software that basically has taken a lot of data, and it’s really cool because all you have to do is enter your blog title, or your headline, or subject headline, and so forth; put it into the software, and what it does, is it actually analyzes the title. And it compares it with the data that it has and tells you whether the title is good or not. So you can test two, three, four, five different titles, and see which one measures up against each other, and then use the one that has the highest score. So that’s just a nifty tool that you can use and that can take away the guess out of which titles are good, and which titles are not. So with that said, let me go ahead and go to WordPress and show you how to create a WordPress page.

So what you need to do now is to login to your WordPress Dashboard, and we’re going to be creating pages, so go under Pages and click on Add New.

At this point, you’re going to notice that you can enter a title here, and a article body. So it’s actually very, very simple to do. Let’s say I want to make a “promise” title and say, “How to Effectively Use Video Tutorials to Gain Trust on Your Website.”

Now you want to make sure that this is SEO friendly. So whatever keyword that you’re trying to rank on, needs to be somewhere in this specific title. And then again, what you should do in the body, is to copy and paste that down here; and you can say something like, “In this article, you will learn how you can effectively use video tutorials to gain trust on your site.” And then you want to have the body, and I’m showing you this for search engine optimization purposes, and somewhere in the middle somewhere, you might want to have the keyword and then of course at the very end you can say something like, “I hope you have enjoyed this article on how you can effectively use video tutorials on your website to gain trust.” So I’m kind of mixing it around because you also don’t want to spam the search engines with your keywords.

So at this point, to make sure that your permalinks are search engine friendly, you can see Permalink here. If you click on Edit, this gives you the ability to change the permalink, to make sure that it is a keyword that you want to rank on. So the key here is congruency. If your title is the same, and your permalink is the same, and your keywords are in here, then you’re going to be a lot more search engine friendly.

Now keep in mind that you can also edit the text. So if you wanted to edit a certain amount of text, you can highlight it; you can bold it; you can italicize it; you can strike through it; you can create an unordered list; or something like this; or you can even create ordered lists, and you can highlight text and make it left align; middle align; right align.

You can create a link – just enter the text, highlight the text, link it and you can also add images if you want to do that. Say you want to add an image in the middle of the article. You can click on Media, and upload the files here. If you already have uploaded files through the Media Manager, simply select the image; click on Insert Into Page; and there we go. So we can also edit this, and make it so it’s left align so that the text wraps around it; or it’s in the center; or it’s on the right hand side; and click on Update; click on Publish when you’re done. You can View the page, and as you can see, that’s it!

So that’s how to create a page in WordPress!

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How To Create A New Post In WordPress

How To Create A New Post In WordPress

How To Create A New Post In WordPress

In this specific video, you’re going to learn how to create new posts in WordPress, and optimize your permalinks for search engine friendliness.

Now before I go to WordPress and show you how to create posts, and so forth; I want to talk about blog post titles because it’s very crucial that you get this part right. Because this can either decrease or increase your conversions in terms of people clicking on your blog post and reading them. So I want to make sure that you get the highest conversion, as much as possible, so let’s talk about it.

Congruency is very important, and what I mean by that is this – your blog title, if it promises something, then your blog body needs to fulfill that promise. So it’s sort of like a bridge from the blog title to your blog body.

Post titles – I’m going to give you three different examples that you can use. The first one is a promise, for example, “How to Effectively Use Videos to Gain Trust on Your Website.”How To Create A New Post In WordPress

Or “How to Effectively Use _______” whatever your website is selling or offering, or giving away to solve some sort of problem, or to gain trust, or anything like that.

Or you can have some sort of intrigue. So you’ve got promise versus intrigue. “Are Your Website Conversions Hurting Due to Lack of Good Video?” So it’s sort of a negative.

“Ten Mistakes That Website Owners Use or Make with Video That Loses Thousands of Dollars.” And as long as your blog body fulfills the promise or the intrigue, then you’ll have an effective blog post title.

I want to talk about a piece of software that you might want to check out that’s called AdvantageBot. So if you go to google here and you type in “AdvantageBot” it’s this software here; and what AdvantageBot does is this – its software that basically has taken a lot of data. And it’s really cool because all you have to do is enter your blog title or your headline, or subject headline, and so forth; put it into the software, and what it does is it actually analyzes the title. And it compares it with the data that it has, and tells you whether the title is good or not. So you can test 2, 3, 4, 5 different titles, and see which one measures up against each other; and then use the one that has the highest score. So that’s just a nifty tool that you can use and that can really take away the guess out of which titles are good, and which titles are not. So with that said, let me go ahead and go to WordPress, and show you how to create a post!

So what you need to do now, is to log into your WordPress Dashboard, and under Posts, you’ll see a link that says Add New. So click on Add New, and as you can see, it’s very, very easy to create a new post. All you need to do is enter a title here and of course the body of the post. And when you’re ready, simply click on Publish.

In this example, I’m going to be using a different title, and I’m going to say, “How to Effectively Use WordPress to Create Your Site.” Now to be consistent, you want to make sure that your title is similar to your permalink, in that your title contains the keyword that you want to rank on. So assuming that this is the title that you want, WordPress is automatically going to generate your permalink. Now depending on your site, if you’re trying to rank on – let’s say a local keyword. Let’s say for example, “How to Find a Good Roofer or Plumber in Atlanta, Georgia.” You want to make sure that your permalink is similar, so put dashes in between all the words. Or we could also do “Plumber-Atlanta-Georgia” and just want to make sure that you have the keywords up here and the words down here. So in this example, I’m going to keep it as, “How to Effectively Use WordPress to Create Your Site.”

And for the sake of congruency, your title’s here, your permalink’s here, and you want to make sure that the keyword is in your body. So let’s say for example, we can say “In this article, I am going to talk about how you can effectively use WordPress to create your site.” And I’m going to bold this, and let’s say for example, I have the body here. You want to make sure that your keyword or related keywords are in your body. And then you want to make sure that the keyword or keyword phrase is at the very end of the sentence as well. “I hope you enjoyed learning how you can effectively use” or “how you can create your site by using WordPress effectively.” And you can mix and match the words, and once you’re ready and done, click on Update, and there we go!

Now of course if you want to add like an image or anything like that, let’s say I want to add an image here, so I click on Add Media.

And to upload any files, you just drag and drop them here, but if you’ve already uploaded files in your Media Library, click the image, Insert into post, and of course we can do word wrapping. So we can do something like this, Update, that way we’ve got actual text that surrounds the image. And if you want to use the toolbar here, you can bold; italicize; strike through; create unordered lists; create ordered lists; make these into quotations. You can center align this; right align; left align; create a link by highlighting the keyword; unlinking it; we can insert more tags; you can also click this button and you’ll be able to see more options, as you can see here. And when you’re done, simply click on Update.

And once that’s done, you can view the post by clicking View Post, and that’s it! That’s how to create a WordPress post.

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How to Connect Your Domain To A Web Hosting Account

How to Connect Your Domain To A Web Hosting Account

How to Connect Your Domain To A Web Hosting Account

In this specific video, we’re going to be talking about connecting your domain to a web hosting account.

In order for this to work, you will need to have registered your domain name to a web hosting account.  In order for this to work, you will need to have registered your domain name and your web hosting account.  So the first thing that you’re going to do is, you’re going to access the “welcome” email that your webhosting company gives you. And then you’re going to get the DNS or nameservers. And in step number two, we’re going to go to your domain registrar, and enter them.

Now if you have no idea what I just said, don’t worry, because I’m going to show you step-by-step how to go about doing this.  So this is an example of an email that HostGator.com is going to send you, or if you use a different webhosting company, this is also a good example of what they will send you.How to Connect Your Domain To A Web Hosting Account

Basically what you’re looking for are what we call “name servers” and the webhosting company is basically going to provide you with either two name servers, or three or four.  In this case, we’ve got two name servers.  So I’m going to copy this over, because I’m going to need these two pieces of information when I go to my domain registrar, and basically enter these in.  So in this case, I’m using NameCheap.com and what you can do here is – since you’ve purchased the domain name under NameCheap.com or if you’re using GoDaddy, you can use that as well.  But in this case, you need to go to Domains, and Manage My Domains.

And then at that point, you’re going to see a list of domain names, and you’re going to select the domain name that you’re going to connect.  At this point, you’re going to click on Transfer DNS to Webhost, and this is the area where you’re going to enter the DNS or name servers.  So simply copy the first name server at the top here, and the second one here; and if they provide you with any more than that, you can simply enter the rest of them here.

Now in this specific example,  I’m not using HostGator, I’m going to be connecting it to a different webhosting company.  And once I’m done, simply click on Save Changes.  Now in this example I’m using a different domain name, but this works on any type of domain name.  So since I’ve connected it to my webhosting account, usually it takes anywhere from 24-72 hours.  Now if I go to the site here, and if all works, and if you’re connected to HostGator you’re going to see a HostGator landing page; but if you’re connected to a different webhosting company, you’re more likely going to see something like this.

So now we know that we’ve connected the domain name with the webhosting company, and we’re good to go!

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How To Write Effective Blog Titles

How To Write Effective Blog Titles

In this specific video, you’re going to learn how to write effective blog titles.  Why is this important?  Well, first thing your visitors see once they land on your website, are your titles.  So this can either make or break that desire for your visitors to click your blog posts or page.

How To Write Effective Blog Titles In WordPress

Congruency is important, as you can see here.  The blog title must be a bridge to your blog body, so what I mean by that is, whatever title you use, the body must fulfill that title so that eventually your visitor can take some sort of action.

 

So if you promise something, or you have some sort of intriguing title, that must be fulfilled inside the body.  So let me give you some examples of titles that you can use.

We’ve got promises versus negative titles.  And the promise titles generally work in more positive realms. So for example, “How to Effectively Do This to Gain This” “How to Effective Build a WordPress Site to Gain _______” (more conversions, or something.)

 

And then we have a negative title, which tends to do a lot better, especially if somebody is facing a problem, wants to avoid something, and doesn’t want to lose something.  In fact, most people want to avoid losing something and which sticks out a lot further, so something that would looks like this would be “Number of Mistakes That _____ Will Make, and How to Avoid Them.”  So number of mistakes that, let’s say a WordPress site owner will make when doing this, and how to avoid them.

So these are both good and effective titles, but statistically, the negative one tends to do a lot better. But you need to know your audience and you need to know who you’re targeting because if it is a very positive realm, they may not like you using negative titles.  So you need to know your audience first, and then from that point, do split testing – use different titles and see which one works the best.

 

Now before I end this video, I want to talk about a piece of software that you might ant to check out that’s called AdvantageBot.  So if you go to google here, and you type in “AdvantageBot” it’s this software here.  And what AdvantageBot does is this – it’s a software that basically has taken a lot of data and it’s really cool because all we have to do is enter your blog title or your headline, or subject headline, and so forth.  Put it into the software, and what it does, is it actually analyzes the title, and it compares it with the data that it has, and tells you where the title is good or not.  And this is a screenshot of the software, and as you can see, it’s very easy to use.

What it does is, you enter the title like this, and then you press the Score button, and then it gives you a score so you can test 2, 3, 4, 5 different titles and see which one measures up against each other, and then use the one that has the highest score. So that’s just a nifty tool that you can use in that it can really take away the guess out of which titles are good, and which tittles are not.

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