How To Embed Google Analytics In WordPress Websites

How To Embed Google Analytics In WordPress Websites


How To Embed Google Analytics In WordPress Websites

In this specific video I’m going g to show you how to embed Google Analytics into your WordPress site. This is necessary especially if you want to track your statistics, see where visitors are coming from so that you can improve your site.

Learn How To Embed Google Analytics In WordPress WebsitesYou’re going to need two things. You’re going to need to have a Google Analytics account, and then you’re going to need to login to your WordPress Dashboard. Okay so I’m at my WordPress Dashboard, now before I do anything I need to create a Google Analytics account if I don’t have one already. Now if you don’t have one, simply go to and type in Google Analytics. Now if you have a gmail account or a Google account, or a Google+ account, it’s the same thing. So you can simply sign in to your Google account.

Now I like Google Analytics simply because they provide you with a ton of statistics, and you want to make sure that you know who’s coming to your website, where are they coming from, what country are they coming from, and what’s working and what’s not, so that you can improve your marketing.

I’m going to go ahead and login. Now when you first login, you’re going to see your websites on the left side; your visits; your average session time; and the balance rate. In order to add a brand new account, simply click on Admin, and at the very top you’re going to see, right under the Accounts tab, New Account. So click on this link and you’ll be forwarded to this page where you can enter your information, your website name, your website URL, and so forth. So I’m going to go ahead and enter this information, and make sure that you follow the examples here, the (and it has to be exactly the same domain for this to work), click on Industry Category. Enter your time zone, and setup your account.

And normally by default, these are both checked; I’m going to leave them checked. Click on Get Tracking ID, accept Google’s terms and service, and there we go! So this is our tracking i.d., and this is what we need. Now they’re going to give you a code at the bottom here. You do not necessarily need this unless you’re installing this on a non-WordPress site, because I’m going to show you how to do it the easy way. So make sure that you highlight this, copy this because we’re going to need it later on.

Now before I move on to the WordPress Dashboard, the cool thing about this is you can also track social settings. For example if you have a YouTube account for your specific website, then you can actually enter this URL here, and it probably would be wise to do this. With that said, let’s move on back to our WordPress Dashboard here, go under Plugins, and click on Add New. Okay so at this point simply type in Google Analytics, click on Search Plugins, and you can choose any Google Analytics WordPress plugin that you want. Our whole goal here is simply to insert it so that Google Analytics can begin to track our sites.

Now in this example I’m going to be using a plugin called the Super Simple Google Analytics. So if you want to you can simply enter this into the search area at the very top, click on Install Now, click Okay. Proceed by entering your FTP user name & password, click Activate, and there we go. If we go under Settings and click on Google Analytics, this is where we can enter our information. Now this is basically where you’re going to enter your information, if I go back here, all I need is this here. Simply copy this here, and remember there is a “1” at the very end, and we just enter that here.

Now these two boxes enable you to track additional data. If you want to track administrator hits, which means if I go and visit the site, it’s going to track that as well. In this case I don’t necessarily want to do that, all I want to know is if somebody else has come to my website. So I’m going to leave these two unchecked. This relates to AdSense data, I’m not doing AdSense so I don’t need to do this, click Save Changes, and there we go.

Nothing fancy, if you want to track your statistics you’re going to need to go back to your Google Analytics page over here, find the account, and you’re going to view the statistics. You won’t actually see the statistics on the WordPress site. That’s it!

Learn How To Embed Google Analytics In WordPress Websites

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