How to Start Your Autoresponder Campaign Part 1
How to Start Your Autoresponder Campaign Part 1
In this specific video I’m going to show you how to build an autoresponder and get the web code, so you can be on your way to adding the subscription form in the next video to your website, and begin to build your list of email subscribers.
So let’s go ahead and get started! Now in this example, I’m going to be using Aweber.com – you can use any other autoresponder that you want, but I find Aweber and GetResponse to be the easiest in terms of setup. Now, when you login to Aweber, the first thing that you will need to do is of course, to create a list. At the very top you’ll see Create & Manage List, so go ahead and click on that. And then at this page, if you scroll all the way to the right, at the very top you’re going to see a green button that says Create A New List, so simply click on Create A New List. And with Aweber, it’s going to automatically name your list at the very top here, so you can basically just enter your customized list name here. So we’ll just leave it like it is, but you can customize it if you want to do that. You can also enter the list description, and that’s just for you, when you refer back to it so you know exactly what the list is all about. And then Your Name, of course your name, and then Your Address would be your email address. And once you’re done with that, if you scroll further down, you can see Notifications.
You can receive an email every time a new subscriber is added to your list, so just put your name and email here, if you want to – if you don’t want notifications, don’t enter your name and email. After that simply click on Save Settings, and if you scroll back to the top you can personalize your list here. Simply enter your company name, your website URL, and your email signature. Basically every time that you’re emails go out, the company branding will be added to the very end. So if you want to customize that later on, then you can just leave this blank. And right below that you have Social Media Sharing, so you can actually integrate with Twitter and Facebook whenever you do your broadcasts. But in this case, we’re going to leave it as it is, click on Confirm Opt-In; and just to explain to you what “confirm to opt-in” is all about, basically what that means is when somebody subscribes to your list for your free report or free gift, they actually have to go back to their email address, and Aweber is going to send them an email, and they actually have to click that they want to actually receive the gift from you. So it’s basically an added layer of protection for you, just basically saying “do you really want this gift, or is this email somebody else’s email?”
Now you will probably decrease the amount of subscribers that you have if you have Confirmed Opt-In, however what I’ve found is that it actually increases your conversion rates because people actually have to go through a few more steps, but they really want to have your gift. So this is the confirmation message – you can customize the subject, the intro, and so forth. Then at the very bottom you see the Success Page, or Confirmation Success Page URL. Basically this is a page where after they confirm their email, they’re going to be forwarded to this specific URL. So this could be your Thank You URL, and so forth.
Okay so after you’ve done this, go under Messages, and click on Follow Up. This is basically the section where you can begin to setup your follow up messages. So if we click on New Plain Text Message, and we click on this drop down menu here, you can see that you can have HTML messages, you can choose from a bunch of templates, you can enter a plain text message or paste in HTML if you know how to do that. In this case, we’re going to click on New Plain Text Message, and then you can enter your subject line here, and the email body.
Now whenever you enter your subject line, you need to make sure that it’s related to whatever action that they just took. So if they just signed up for your free report, you might want to say something like “Download Your Free Report Here!” so they know exactly what it is, because they know they subscribed to get a free report, so they’re waiting for a free report in their email. So you want to make sure that you connect the dots from call to action, they take the action, and now they’re waiting for the free report. So do something that’s related to that, and then enter – in the body of course, the free report. You can click Next when you’re done, and Aweber also provides you with Click Tracking, we’re going to click on Save & Exit.
And there we go! Now as you can see, this is the first message that will be sent when somebody subscribes to your list. You can also test it by simply clicking on Test, and you can also copy this message as well, so if you have similarities that you want to just copy this over and edit it, you can also do that.
Now I want to click on this, to show you this if you want to create a Secondary Follow Up message. I’m going to create a secondary message, so the second message says “Have you gotten your free report?” and enter the free report again, we’ll click on Next, now you’ll notice that there’s something different about this page. Whenever you create a secondary follow up message, an additional one after the first one, you will notice that the settings that enables you to send a second message after a certain amount of days after the previous, up to 999 days. Now obviously you don’t want to do that, so what we’re going to do is, we’ll say that 2 days after the previous, that’s when they’re going to get this email here. So it’s kind of like a follow up reminder to show them that “hey did you get the free report?”
Now Aweber has this neat feature, if you turn this on, you can actually set it to send only during certain days and times. So if you want it only on Monday, Tuesday, Wednesday, Thursday, Friday – and not during the weekends, you can actually do that! But in this case, we’re going to leave it off, we’re going to click on Save & Exit, and there we go!
So we’ve created a first message and a secondary message. The first message is sent out immediately after they confirm their email, the second message is sent out 2 days after they receive this email, and so forth, and so forth. So you can begin to add more text messages and email messages from that point.
And under the Subscriber section, this is actually where you can search for specific contacts for a certain list, and things like that. Under Webforms, is where you would actually create the subscription form. So if we click on Webforms, this is basically where you would create your webforms, and you can create as many as you want for every single one of these campaigns. So if you wanted to create two different webforms and test them out, and see which one works the best, you can actually do that. So you can actually split-test your webforms.
So if we click on Create A New Webform, this is really, really easy to use, and I’m going to walk you through it step-by-step. So as you can see here, we have a webform that is automatically created, but as you can see here, it’s very customizable. You can increase the width, you can also remove certain pieces of it, so we got the header where you can actually add a little blurb. We’ve got the name, we’ve got the email, we’ve got your privacy link, we have the footer, and more of the footer here. You can also change the template design, and you’ve got a lot of different little templates here.
Now you’re going to see these links at the very top here. These actually control what it looks like under here. So let’s say for example, I do not want a header, if I click on that, it turns from grey to white. That means I haven’t pressed this, so if I press this, the headline appears. So if I remove this, and I remove this, as you can see, it’s starting to disappear. And let’s say for example that I only want their email address, I don’t want anything else but their email address, and depending on your WordPress site, it can be really wide, it can be really short and so forth. So think I’m going to leave it like this, and click on Save Webform, and we’re going to go to step number two, which is the basic settings. And you can name the form name anything you want. You can Enable Facebook Registration Forms if you want to, and then for a Thank You Page you can either use the audio version, smart version, or your custom page url. This is basically when somebody fills in their name and information they’re going to be sent to your Thank You Page.
Now this is good for Single Opt-In, if you’re doing Confirm Opt-In you might want to do the basic version that shows them, “Hey you need to go back to your email address, and confirm this link.” The Already Subscribed Page is for people who are already subscribed to your list, and this can sometimes help, especially if they have subscribed, but they haven’t yet gotten the emails, so they can do it again. So you can say “Custom Page,” and link them directly to the Thank You Page. Click on “Go to Step Three” when you’re done, and you can install the form.
Now when you install the form on a WordPress site, majority of times with certain widgets, you’re going to need to have the basic HTML code. So Aweber gives you the Java script code here, and they give you the raw HTML version. Now if you’re going to upload it to a regular HTML based site, you can use Java script and HTML, so it really depends on your situation, but this is basically the code which we’re going to add in the next video, to your site.