How to Turn your Website Prospects into Buyers
How to Turn your Website Prospects into Buyers
In this specific video, you’re going to learn how to turn your website prospects into buyer or subscribers.
Imagine this – in Scenario 1: we’ve got 100 people that come to your site, they’re frustrated and confused because they haven’t gotten the information that they seek, and they leave your site within seconds.
In Scenario 2: you’ve got 30 out of 100 people that call you or email you; they all ask you at least ten questions or more. They’re still confused, and they’re still in research mode. So in other words, your conversions are not high out of those 30 people, you don’t actually get any sales. They’re just basically wasting your time. You see the problem here? Even if you’re getting targeted traffic to your site, if your conversions are not decent, your visitors will be confused, they’re going to ask questions – lots of them, and most of them aren’t actually going to buy your product.
But let’s take a different perspective. If your conversions are higher, then you can gain your visitor’s trust, and get your visitors to take an action that you desire.
Now imagine this, we’ve got Scenario 1 again. Out of those 100 people that go to your website, ten people purchase your product or service. And an additional 40 people sign up onto your newsletter list. So the 40 people that signed up onto your newsletter list, they’re interested in your product or service, or what you have to offer them, they’re just not ready to buy. And sometimes it can take anywhere from seven to twelve times for somebody to see something, until they make the decision to buy. So that’s 40 people onto your list who are interested.
And of course Scenario 2, we’ve got ten out of the 100 people that call you or email you, and if they do ask you ten or more questions, it’s not to ask you a million questions because they’re researching. It’s to ask you questions because they know they want your product or service, and are asking questions to clarify their purchase or a specific action that you want them to take.
You see the difference here? The difference is one is higher in conversions, and one is lower in conversions. Targeted versus untargeted; and if you create a website that answers people’s questions, clarifies them, also appeals to them, then you’re going to get higher conversion rate.
Let’s talk about researchers. Most people who are looking for a service or product, start out by researching. And if you think about yourself, when you’re looking for a product or service, and so forth, you might go to google.com and you type in a keyword. When you’re doing this, you’re not necessarily looking to buy just yet. But if you go to, let’s say the top ten websites, and out of the top ten websites, you find two sites that really gain your trust. They give you tips and advice, and things like that; they answer your questions really quickly and out of the ten people, you compare them, you find two people, you call both of them; and you kind of compare the two; and you figure out which one you want to buy from. So there’s that area here, where you can take somebody through the researching process; help them compare; help answer the questions; and show them the end result so that you help them make the buying decision.
So if your website can help somebody go from researching to appealing to them; to helping them make a decision; and to gaining their trust – you’re going to convert your researchers into buyers.
Now of course we have buyers, these are people who aren’t really looking to research, they’ve already done their research; and they either got some sort of referral from their friend or somebody else; and they want your product. So all you have to do with these people is just to make sure that you guide them the right direction. Guide them to your product, making sure that it’s easy to find your products and services on your website, so that they can get their questions answered – if they have any. Because the worst case scenario is that your website is not user friendly, and not organized. If that’s the case, you’re going to turn buyers away, people that are probably the easiest people to sell to, simply because they want your product.
Now I want to talk about some application so that you can take what I’ve taught you in this specific video, and apply it. These are some simple tweaks to increase your website conversions.
You can upgrade your theme design. The design and the look of your site is important. It portrays the first impressions that they will have on you. Unfortunately people do judge a book by its cover, so you need to upgrade the theme design; you need to make sure that your content is organized and make sure that your site can easily be navigated.
Gather the top five to ten questions and create an FAQ, so that when people come to your site, they have those similar questions, they can get them answered by you.
Gather the top ten, or five to ten benefits of your product or service.
And gather the top five to ten different ways your product can be used. Show the results, use stuff like before and after pictures, especially for service providers. If you have before and after pictures, you can show the end result and people will see, you know, what they can get in terms of if they buy your product or service. So giving them the before and after pictures are kind of like mini case studies, and can help you greatly.
And of course creating a basic social media presence. I know a lot of business owners, you’re really busy, and because you’re busy, you’re thinking, why should I sign up for Facebook? It’s just another way to get distracted and things like that. So what I’d recommend, just create a basic social media presence, meaning create a Facebook page, twitter page, or LinkdIn page, and populate it with information about your company. And maybe give some helpful tips and tricks, and just start getting people to like your fan page, and so forth.