How To Write an Autoresponder Email Series that Converts

How To Write an Autoresponder Email Series that Converts


How To Write an Autoresponder Email Series that Converts

So let’s talk about writing an autoresponder email series that converts.

First of all, you need to figure out what are you promoting, and then you need to figure out what is the call to action or the end action that you want your readers to talk. Do you want them to purchase your product or service, or just another person’s product or service, or fill out a form. What do you want them to do?

Learn How To Write an Autoresponder Email Series that ConvertsIf you have that in mind, then you can start the process of creating your emails. Now before we talk about the email itself, I want you to get to understand that your emails need to connect to each other. And they need to contain a way that Email 1 can connect to Email 2, and Email 2 connects to Email 3. This is not about just writing a bunch of emails and putting them in order. You have to find a way to basically connect them. So link your emails. If you link your emails, think about it, to ensure conversions are high; you want to make sure that Email 1 at the very end, reminds readers that Email 2 is coming. And then Email 2, when somebody’s reading it, needs to remind readers that Email 3 is coming and when it will be coming. If you tell people in advance when it will be coming, then they will expect your email. And when they expect your email, your conversions actually are higher, because they’re waiting to receive your content, your advice or whatever you’re providing them. And they must be related topic wise, and create a chain. Otherwise if they are not related, you’ve just bunched a bunch of emails together, then you can expect your conversions to drop.

Now let’s talk about the email. The email itself needs to contain the following, so we have email subject line, and I’m going to walk you through step-by-step here. The email subject line is basically what people see first. So when the autoresponder sends them an email, that’s what they’re going to see. So you see a bunch of emails in your inbox, the email subject line is what grabs them, so it really has to be catchy. You have to do it in a certain way to grab their attention and get them to click, because unfortunately not everybody is going to click the email. So this is kind of like the front door to your email.

Once they click, they’re going to see the email body. Basically the content where you say, “Hi” or “Dear so-and-so…..” and enter your content. You can enter downloadable files, you can put your content directly in there, you can put links to your videos and so forth. So your email body is going to contain your actual content. And let’s say for example, it’s a free list. If somebody signs up for a freebie, and you put them into your autoresponder’s system, then you want to make sure that you give them the freebie, and if you have it linked to Email 2, say “Okay Email 2 is coming and I have another valuable tip or advice, or video that I’m going to give you in two days!” so make sure that you announce what is coming next. You don’t have to give the full detail, just give some detail to make sure that they’re curious, and tell them “Hey it’s going to come in 2days!” that way they can expect to receive it. If they’re not expecting it, a lot of times what that is, is disruption marketing. And disruption marketing does not always work because somebody is not expecting it. So make sure that you tell them in advance, and after that you can say your call to action. You can swap the call to action in this here, but this needs to come in order. So you can have the call to action before that in this here, but this basically just tells them “Hey be on my list because something else is about to be sent to you that’s of value.” And then you have the call to action. Make sure that you include what you want them to do, make sure that the call to action actually has something to do with the email body.

So let’s say for example that you’re email, or your product is about puppy training. If your email subject line says, “How to Stop Your Puppy From Pooping on Your Rug” or something, they click on it – you have to talk about how to stop the puppy from pooping on a rug in your email body. And then the call to action says, “Watch These Videos” or “Buy This Product that talks more about puppy training.” You can say something like, “I hope you enjoyed this email, and in the next email that you will be receiving 2 days from now, I will be talking about how you can prevent your puppy from chewing up your TV cables.” And then you can say something like, “If you would like more puppy training advice, buy my ebook here!” so it’s simple – email subject line headline, email body pushes them down, announce what’s coming next and get them to take some action!

If you follow these rules and you connect all your emails together as one big chain link, then your conversions are going to be a lot higher.

Learn How To Write an Autoresponder Email Series that Converts

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