Archive for Website Conversions

Learn How to Remove More Skepticism with Social Proof

Learn How to Remove More Skepticism with Social Proof

 

Learn How to Remove More Skepticism with Social Proof

In this specific video, we’re going to be talking about removing more skepticism about your products and your services with social proof and testimonials.

This is why social proof and testimonial helps. People don’t want to be the first if they are going into an unknown territory. Let me explain to you what the herd mentality is all about. The herd mentality is just that, that people are afraid and they are fearful of the unknown. Or they’re fearful that your product or service is going to be a failure, or they’re going to fail, or it’s going to repeat (probably) their previous failure. So the herd mentality is basically when somebody else jumps on board, shows that they are actually succeeding with your product or service. Or perhaps they’re in the same mindset as the other person, “oh I’m going to fail, but I gave this product a try, and actually succeeded with it.” then other people are going to want to jump on board.

It’s also, another example, let me give you another example here.  let’s say for example, you hold up a map, and then you have your friends come join you and look at the map. And then you have your other friends come and join you to look at the map. Most likely, crowds that walk by you are interested, they’re interested because other people have taken the first step to do something. Or you go to the mall, and you got this big crowd around somebody else. Eventually more and more people are going to hop on board, because they feel that other people have tried it out. Other people who are in their similar situation have tried it out, and have succeeded with it, and that’s why social proof is so important. Social proof helps close deals.

Often when people want your product, they just don’t want to be the first guinea pig. So let me give you some examples of winning testimonials. The best social proof Learn How to Remove More Skepticism with Social Proofor testimonials, are the ones that say something in the manner of “well I was skeptical about this product or service, because I’ve been burned before, or because of this major objection, but I gave your service a try, and I was blown out of the water, and it was different, and this and that.” Testimonials that are stuff like “oh this product is awesome, or this product is great!” really doesn’t do any good. The testimonials that do well are the ones here, because people nowadays are more skeptical than ever. So you really have to gain their trust, and people have to really step it up and show that they’re actually getting good results from your product.

So either of these types of testimonials, or actual results, or actual case studies, will actually help increase your sales. So let’s talk about getting started. What you can do is get at least five testimonials, at least! Five testimonials. And you can find happy customers to give you truthful and honest testimonials. Now you have to be careful because the FTC, I believe it was a few years ago, released something about testimonials. They said “your testimonials, you know, cannot really promise the end results.” And that’s why case studies are so important, because never make up your testimonials, as it’s not genuine. It’s just unethical and it also violates FTC law. So imagine people fighting about this and it bringing down your company, so be truthful. Get testimonials that are genuine, from people that are actually your customers, or people that have actually tried your product, tested it, told you the good and bad about your product and service.

In fact, most people look at negative reviews more than they do positive. That’s why if you can show the negative and the positive in the review, that is a plus.

So how do you get these testimonials? Because it’s not always easy to get somebody to give you a testimonial. And sometimes you just got to ask. If you don’t ask, you’ll never know. But sometimes you’ll ask, and you’ll never get it. So let me give you some things that you can use to get a hold of these testimonials.

Now if you haven’t launched your product or service yet, then giving away copies of your product or maybe discounts of your service, or just you know, tips and advice about your service that people would normally pay for. Give them away to certain people that might be experts in your field, or let people beta test your product, and get people to do real case studies. And that’s the thing, you can do real case studies; get them to be real, get them to be unbiased, to tell them “it’s okay to be real” and let’s say for example that they find a problem; you can have them note that in their case study; and you can see this as an opportunity to fix that problem; and then you can tell people, “hey you know, I’ve had people review this, I’ve had people test this out. This was a case study, they found this to be negative and a problem, and I actually fixed it.” how great is that, that will actually show your customers and your prospects that you actually care about them. Because if you fix something, upgrade it, resolve it; it shows them that “wow, their willing to admit the problem, and fix the problem.” Because everybody has problems, nobody’s perfect, and that’s it! So use these strategies that I’ve talked about in this specific video, to increase your site conversions, your product conversion, your service conversions and more.

How to Remove More Skepticism with Social Proof

Learn How to Create Banner Ads Part 2

Learn How to Create Banner Ads Part 2

 

Learn How to Create Banner Ads Part 2

In this specific video, In continuation Learn How to Create Banner Ads Part 2.  I’m going to show you how to add the banner ads to the sidebar. So we’re going to take the banner ads that we already created in the previous video, and we’re going to add it to the sidebar; and also I’m going to show you how to make the banners clickable so it can go to a specific website address; or you can make it go to a specific page on your website, which is what we recommend that you do.

So with that said, let me go ahead and show you how to do that. So I got several banners here, and as you can see, we’ve got some skinny one; some skinny ones with the square boxes here; and the ones like this. So in this example, we’re going to be, let’s say we’re going to use this one right here. The 250×250 pixel banner ad and this is the site. And let’s say that I want to add the banner ad over here somewhere, let’s say at the very top here. So what I need to do is of course, you’re going to need have, #1 – the banner ad in hand; and #2 – you need to have an idea of where you want to redirect them.

So first thing’s first, I am going to upload the banner ad or the image, so I’m going to go to Media, and click on Add New. And then I am going to simply find it, and drag and drop it over to here. So simply do this, click on Edit, and it’s good to go. So what I want is the file url, so if you highlight this here; right click and copy this, you’re going to need this later on. Now you’re going to go to Plugins; and you’re going to find a specific plugin called “Image Banner Widget.” So do a search for that specific plugin, and this is the plugin that we’re going to be using; and then we’re going to click on Install Now; click on Okay; enter your FTP user name and password; click Activate Plugin, and there we go!

How to Create Banner Ads Part 2Now that this plugin is activated, what this allows us to do is it allows us to put a banner image onto a widget. So now we can go to the widget section and click on Widgets; and as we can see here with this specific theme, there’s only one widget area, which is called “Widget Area 1” and this, is the widget area here. So I don’t want any of this information here, so I’m going to remove everything here; and if I go back to the main page and refresh the page, you can see that it is empty here. So now when I click the image of the banner ad, it should appear here.

Now remember a while back, when uploaded the image to the media library, and I told you to remember to get the link to that specific image? Well now you’re going to need it. If you see “Image Banner Ad Widget” drag and drop this over to here. The image url is going to be the actual image. Now you can select from Media by clicking this here; go into Media Library and selecting the banner ad image here, that works; or you can simply enter that here. I like to do this route simply because it’s easier, it’s faster, and it’s more reliable. The link is basically where you want the banner ad to link. So if you wanted it to go to google, you could have it go to google. So for example if I say “google.com” click on Save here; and I Refresh the page; as you can see, we have the banner ad here. and if I click on this, as we can see it goes to google. Now what I’d recommend that you actually do is create a post or page on your specific site, and then link to that post or page. Because what happens there is you’re actually keeping people on your site. And to do that, if you let’s say, create a new page, we’ll call it “Roofing” – click on Publish; and you’re going to need the link so, View Page, if you right click; click Copy Link Address and simply go over to here, and enter the link here; click on Save; and if I Refresh the page here that says “Roofing” here. if I go back here and I click on the banner, as you can see, it goes to our roofing page. So that’s the strategy that I recommend that you use instead of sending these people off to a separate page, unless this is an actual sponsored ad where you’re bringing people elsewhere or your promoting another product. And that’s it, so remember just to add the image to the Media Library; install the Image Banner Widget plugin; go to Widgets, simply drag this over here; enter the image url, the link url, and that’s it!

How to Create Banner Ads Part 2

Learn How to Create Banner Ads

Learn How to Create Banner Ads

 

Learn How to Create Banner Ads

In this specific video, we’re going to talk about how to create call to action banner ads for less than $10-$15, and you can get them created for even $5 if you use the right sites. And I’m going to walk you through the whole process, step-by-step and this is Part 1, so let’s go ahead and get started.

First of all I want to talk about the strategies that you can use, so that you can be aware of how to use banner ads to convert people into potential buyers or potential subscribers. Now there are different high converting strategies here. you can place banner ads on your front page, or your sidebar of your WordPress site; and you can forward them to “helpful tips” that are located on the inner pages on the site; or you can have banner ads on the front page; or on the sidebar that link to some sort of special free video or report with helpful tips. And when you do this, you have the ability to get people onto your lists, or to gain people’s trust and therefore you increase the conversion rate.

You can also use banner ads to get them to call you, fill out a form; but you’ll convert higher if you give continuous value like tips and advice, and things that people would normally pay for. Try to avoid selling anything on your banner ad or you can risk losing people. People do not ads, people are very skeptical nowadays. So the best way you can approach that issue is simply by appealing to them, by gaining their trust and helping them.

So what’s on the banner ad? The title is very, very important. This is what grabs people because it’s the first thing that they see. So you need a title that expresses what’s in it for them, short and sweet. You can do something like, “The Top Five Things to Avoid” “The Top Five Things to Save Money” to save time, and prevent this and that. A lot of times “Save Time” or “Save Money” are the majority eye catchers, but if you can show people how to prevent certain things, like prevent losing a lot of money or prevent losing a lot of time. So if you can actually mix “avoid” with “save money or time” or “prevention” with “save money and time” – that can also increase your conversions as well.

Besides the title, you’re going to need to have some sort of action picture that shows people what your service is all about, what your product is all about, or some sort of action that you want them to take. So in a way, you are indirectly telling people exactly what they need to do, and if you’re looking for pictures, I’d recommend that you go to BigStockPhoto.com. Find a call to action picture that you like, it’s anywhere from $1.00-$1.50 to $2.00 per image, and it’s really, really cheap. And you’re also going to need a call to action, you’re going to need to have some sort of short blurb that says something like, “click here to” read or “click here to” watch this video, or watch this free video or call now at 1-800-XXX-XXXX to get ______. And make sure to include verbs in your call to action, verbs are actually known to actually increase the conversion rate because you’re telling people what they need to do. People don’t want to think nowadays, they just want you tell them what to do.

How to Create Banner AdsSo you need three different things: title, action picture, and call to action. Now let’s talk about getting it designed, and I want to show you step-by-step how we’re going to go about doing this. So let’s go ahead and do this now. In this example, I’m going to be creating a banner ad for my fake website company. And let’s say for example it’s called “Columbia Roof Replacement.” And I’m going to make the title, “Top Five Ways to Maintain Your Roof” and what I’m going to do is – let’s say I make a website, once I get the banner ad I’m going to redirect people from the banner ad to a page on my site. And I’ll show you more about that in Part 2, but in this specific part, I just want to show you how to get it created. So in this case, I’ve got a logo here and I’ve got a picture.

We’re going to go to Fiverr.com to find a banner designer, but you can use any freelance site that you want, like oDesk.com or even Elance.com. I like Fiverr.com because it starts out at five bucks, you can always contact the designers, and whoever is providing the gig at the Fiverr projects and negotiate with them. Alright, so what you need to do now is to hop on over to Fiverr.com (that’s F-I-V-E-R-R.com) and at the Search box here, simply type in “banner ad” and do a search. And what we want to do now is to basically organize the ratings here, basically get the best rated at the top, and do a search from the top to the bottom.

So you can see an idea of the banner ads that are being produced, and what I normally like to do is I look at this, and I open this in a brand new window. So I’m going to open this one, this one, this one, this one, and you can see that they’re top rated sellers here. I want to find people that can make good designs. So I’ve opened up six tabs here, I’ve got this person here – I really like these banner ads, these are really, really professional banner ads. Considering it is three days estimated wait time, you get two different sizes for $5.00 and you get the complete .psd files – normally I like to get the complete Photoshop files. That way you can do some editing if I choose to do so. And you can also get three more sizes for your banner ads and so forth.

What I try to do is I try to find people who can actually design, who have a good designing eye. So I look at all their banner ads, and see if it adds up, because, I mean no matter where you go to, you know people can use other people’s banner ads. But what you’re trying to figure out here – is there a similarity or some sort of pattern between all of these banner ads to make sure that this person is legit. So from what I see, this person is legit. And we’ve got this person; I don’t really like this person’s banner ads, so I’m going to move to the next person. And I’m just picking myself, so I like this person’s banner ads as well, but it’s 12 days, I don’t want to wait 12 days, so I’m going to close this person down. This person has decent banner ads; okay, not too good, not what I’m looking for. And basically look through all of these, and I think what I’m going to go with is this Jimmy Gibbs guy. And as I’m creating this video, you know by the time you’re watching this video, this guy could be here or he could be gone. So the reason why I wanted to show this to you is, instead of directing you to a specific person, it’s just so that you can go to Fiverr and actually find somebody who will do a good job.

So what you need to do now is to create an account if you don’t already have one. So I’m going to sign in, and okay let’s see here, so what kind of options does he have? He has….okay so what I’m going to get is, I’m going to get the original $5.00 order, but I also want a call to action. It says “I will add a call to action button, click here or learn more on your banners for an extra $5.00” so, I’m just going to pay $10 to this guy and get some banner ads done. And as you can see, you can request specific standard sizes, because if the “click here” or the “watch this video” call to action is a button, that really helps because then people will feel like, “okay I click this right here.” even though that whole link is hyperlinked. So let me go ahead and purchase this person’s gig, and I’ll walk you through the whole process.

Okay so I went ahead and purchased this gig from Jimmy Gibbs, and as you can see here, he requires the following. So what they’re going to do is they’re going to ask you for the title, the image, the sizes and the call to action button. So once you give this information and the logo, I decided to go with the logo; let’s take a look at what he’ll produce. So within three days, I’m going to re-pause this video and we’ll see what he produces!

Alright great, so it took about two days. Instead of three days it was two days, so he did it fairly quickly, and as you can see here, we got several banner ads that were created, and a call to action button here. And this is really cool, I like this, this looks really good. So there we go, and we got the files here, so we can go ahead and download these files and we’re going to use them. So as you can see, very, very easy to do – all this for ten bucks, and now in the next video, I’m going to show you how to add it to your WordPress site!

How to Create Banner Ads

Learn How to Create Call To Action Forms Part 2

Learn How to Create Call To Action Forms Part 2

 

Learn How to Create Call To Action Forms Part 2

In this Part 2 of learning how to create call to action forms, I’m going to show you how to take the form that we created in the previous video, and add it to a sidebar or a post or page. And I’m going to talk about a secret conversion tactic as well.

Now keep in mind that when somebody contacts you, they are interested in your service, your product, and so forth. So you want to make sure that you keep your product or your service, or your company on their minds at all times. And one way you could go about doing this is when somebody fills out that form, and you have your email system basically send them this specific email, and feel free to copy this. You can say something like, “thanks, we got your inquiry, and we’ll get back to you shortly. In the meantime, please check out my free report or free video, on tips on ______.” And it needs to be related to your service. So whatever your service is, basically just provide continuous value, because people are not expecting this. You can get people to realize “wow! This person is different because this person actually cares and they’re contacting you.  They’re not expecting to get a free report or a “free tips” so use this strategy.

What you can do is, I’m going to show you how to copy this over, but this is something that you can use. Now before we actually do this, I want you to be aware of how it works. Basically with a post or page, you can add the custom shortcode of the forms to a post and page. With a sidebar however, you’re going to need to install a plugin that allows you to use shortcodes in the sidebar widgets.

Now let me go ahead and show you how to put this into action. Okay so if I go back to the form section here, and I go under Email, the conversion tactic can be placed Part 2 Learn How to Create Call To Action Forms right here. So we could say “thanks we got your inquiry, and we’ll get back to you shortly. In the meantime please check out my free video training course, “Tips on How to Avoid _____ That Could _____.” So basically how to avoid _____ to avoid _______. So whatever that might be, and we can go ahead and….okay so click on Save, and whenever you’re done and you’re ready, click on General and get the shortcode because you’ll need this.

So each form has a different shortcode. So for example if I were to click on Quote, you can see it says Jazzy_Form=Quote, but this is this; so we want to use this, so choose the proper shortcode and make sure you save that somewhere.

Now what we want to do is add this shortcode here, to a post or a page. Now pages and posts are very similar, so I’m just going to show you a post. If you go to Posts and click on Add New, you could create a post that says “Contact Us” and just put the – say “to contact us, please fill in the form below.” And put the shortcode below that, click on Publish, and if we Preview what this looks like, you can see it says “Contact Us” post, put your name and your email and add the description, which can be resized, which is cool, and Submit.

Now what I want to do is show you how to add the shortcode to a sidebar widget. Now you’ll notice right now that there are no sidebar and that’s because I removed the sidebar, but it’s still widgetized. So this area can still be used for the contact form. Now in order to do this, you can’t just you know, go to widgets and put the shortcode there. You have to install a particular plugin. So what you need to do in this case, is click on Plugins, Add New, and do a search on a specific plugin called Use Shortcodes In Sidebar Widget, click on Search Plugins, and there we go. This is the specific plugin that you want, so go ahead and click on Install Now, click Okay, enter your details, click on Activate Plugin, and there we go.

From this point, you don’t have to really do anything with this plugin, and you won’t see any settings or anything like that, because with this plugin you can go straight to Appearance and Widgets. Now in order for this to work, you need to have the shortcode in hand. So if you don’t have it, like I don’t have it right now so I need to go to the Jazzy Forms, copy the shortcode, and this is the widgetized area so in order for this to work, you need to drag and drop a text widget. So drag and drop this text widget over here, and place the shortcode in this box. Click Save, and there we go, that’s all we have to do. Now if I go to the live site, this should work; we see that the form has been added to the sidebar. And there we go! That’s it, and as you can see, it’s very easy to add a form to the post, to the page, and the sidebar. Just remember, if you add to the sidebar, you can’t just add it; you need to have a plugin, the plugin “Use Shortcodes In Sidebar Widgets” install the plugin, and just simply add it, the text widget here with the shortcode inside it. And that’s it!

Part 2 Learn How to Create Call To Action Forms

Learn How to Create Call to Action Forms

 Learn How to Create Call to Action Forms

 

 Learn How to Create Call to Action Forms

In this specific video, you’re going to learn how to create call to action forms, or inquiry forms, and customize them. And this is Part 1 and in Part 2 we’re going to take the forms and we’re going to add them to your WordPress site.

So some things to think about before we actually go ahead and create the form.

Call To Action FormsWhat is your purpose for the form, and what action are you trying to get them to achieve? Are you trying to get them to just contact you, inquire about your product or service, or a quote form? And what email address do you want the inquiries or the quote forms to be sent to? Because you’re going to need this information when we set up the forms.

So let’s go ahead and create a form!

Now let’s hop on over to WordPress and I’ll show you how to create the form. So our goal in this specific video is just to create the form. So what I want you to do is simply login to your WordPress Dashboard, and go under Plugins, and click on Add New. And we’re going to do a search for forms. It could be contact forms, it could be a quote form and so forth. Now it doesn’t really matter which form you use, but if you want to follow along step-by-step, I’m going to install a specific form called Jazzy Forms. I like this plugin simply because it’s easy to create a form, it’s a drag and drop system, and I know you’ll like it too. so if you go ahead and look at Jazzy Forms, click on it “Install Now” click Okay, and then enter your FTP user name and password; click on Proceed; click Activate Plugin, and there we go.

Now with Jazzy Forms once you’ve installed it, it’s going to be located here. So click on Forms here, and this is it. Now as you can see, you can create a brand new form, and once you’ve saved it, you’ll see it under here. So let’s go ahead and click on New, and we’re going to call this contact1 and click on Add. And as you can see here, this is a drag and drop system so all you have to do is drag and drop it over here; and whatever is over here, is going to appear on your form.

So let’s say for example that all I need is a name, an email, and a description. So I’m going to put input area, let’s say we’re going to put a name here – and I’m going to call it “name”; i.d. – I put the same thing; and we’re going to put the email, so input text, put another input, call it “email”; and I’m going to put a description box, so a text area. Got a text area here, I’m going to say “add description” and the i.d. is just to help you know what is what. And then we’ll put an email button there, so I’m going to put “email button” down here, and I’m going to say “submit” – okay good!

So now that that’s done, I’m going to click on Save, because you want to make sure that you save it at all times, and you don’t want anything to happen. So we’ve got name, we’ve got email, we’ve got add description, and a submit button.

So now we can click on Appearance. By default, we’re just going to let it load the default theme. If you want to custom CSS for advanced users, you can do that. In this case we’re going to leave it blank and checked. Click on “email” and this basically allows you to customize what people are going to see when they receive an email, and so forth. So it says “you can use these placeholders to customize the email.” So what you can do here is this – your full name, we’ll just say first name; last name; and CC can be an email address. Let’s say you want a carbon copy or a blind carbon copy of each and every email, and you can put the subject line and a message. And you can customize the message, you can say “hello (name), thanks for submitting the/your inquiry to us…” etcetera, etcetera.

And I’m going to show you a conversion tactic strategy in the next video which you can apply to this specific area here. But this is just to show you that you can customize everything, like the “from” can actually include just name and email, or and so forth. And when you’re done, click on Save, and click on General, we’ve got the contact form title i.d., and this is the short code which you’re going to need later on. But I’m going to show you that in the next video, so click on Save, and we’re pretty much done.

In the next video I’m going to show you how to basically take the short code here, add it to a post and page, and also add it to a sidebar.

Learn How to Create Call To Action Forms

Must Have Content Pages To Convert Fence Sitters

Must Have Content Pages To Convert Fence Sitters

 

Must Have Content Pages To Convert Fence Sitters

In this specific video, I’m going to show you the must have content pages to convert fence sitters.

And fence sitters are basically people who have come to your website and they’re interested but they don’t necessarily know if they want your product or not, so they have some sort of skepticism in their mind. So they need you to convince them that you are the right company to go with.

So a quick overview here, what I’m going to do is first we’re going to talk about the pages itself. And then second, I’m going to show you how to add the pages to your navigation menus at the very top of your website. So first of all, the content basically; and second of all, step-by-step over shoulder videos on how to do that.

So let’s go ahead and jump right in. so you’ve got to remove skepticism. People are going to be skeptical, and in this day and age, and this economy, and so forth, Must Have Content Pages To Convert Fence Sittersskepticism is on the rise. So you have to stand out from your competitors, so you want to make sure that you have the right content to gain their trust. So in other words, stand out from your competition by showing people that you care about them, and you want to get on a personal level. You need at least five of these categories of content pages that I’m about to talk about. So let’s go through them now.

The “About Us” page – basically this page shows people who you are. It gives them a better view of who you are and who you are on a more personal level. So what I recommend that you do is to add funny or interesting facts about you and your employees. It doesn’t need to get too personal on a level, but personal enough that it makes it funny and interesting. You can add your Facebook or other social media links here, because if people can relate to you in some sort of way, they will feel closer to you. And if they feel closer to you, then they will buy from you.

The second type of page is “Services & Galleries” now this can go hand in hand, this could be two separate different categories of pages, or it could be similar. Services basically, you need to think about how many services you provide, or at least what are the top ten services that you provide? And this is more of a category than a page, and includes several pages. Each of the pages that includes the service, should have detail about the service that you provide, problems people face, and basically want to relate to people’s problems and how you can help them resolve them; or how can your product resolve them; how can service resolve them. And this relates to product as well, it doesn’t need to be specifically services, it can be services or products.

Now in terms of gallery, this is a plus when you can include pictures or some sort of video gallery. Use this area to write good content, to rank high on search engines which can attract more customers. So you want the services to have good content, because if you can include the service, include problems people face and relate to them, then they’ll feel like “okay yeah I see that you understand my problems, and you actually want to help resolve them.” And then the gallery is just – acts as a backup proof to prove to people that you actually provide the service and that you have video or picture galleries of your actual work.

Tips and Advice is very, very important and you’ll see this theme throughout the whole video series. Tips and advice that is helpful to your customers gains trust by showing people that you actually care. So you can have five or six, or seven, or even up to ten different pages that talk about, let’s say “Top Five Ways to Prevent This” or “Top Five Ways to Save Money or Save Time” and so forth. The law of reciprocation is heavy here if you over-deliver. So if you help people by giving them advice, even advice that they would normally pay for. And let’s say for example, accounting or CPA, if you give people advice that they would normally pay a CPA for, then guess what? They will feel like they saved money, and the laws of reciprocation will be heavy there and they’ll actually want to use your services. So that’s why I say tips and advice is very important.

You can use banner ads and/or other links to redirect people to this page or pages. So like I talked about earlier about giving people paid advice, besides the free advice, if you can give people paid advice in the form of a video or a free report, then that’ll actually help convert people. because imagine this, if you can sit in front of a video, and it doesn’t have to be fancy at all, and you are talking directly to your customer and giving them paid advice that they would normally pay for – then not only do they see you face to face, the next time that they pick up the phone and maybe they’re calling you and the fact that they saw you on the video. They will feel like they already know you, and they’ll actually want to buy from you.

Testimonials is another very powerful page. Some prospects will still be skeptical and want to know how your previous customers have thought about your services and products. So social proof is very, very important. One way to go about doing this is to try to figure out the top five objections that people have in relation to your products or your services. If you can figure out the top five objections, and then you can find five happy customers who can give you these testimonials that solve these objections; then you have yourself a very powerful site that can pretty much convert most of these skeptical buyers. Now obviously, buyers will think “okay, maybe this person is not real” so they need to be genuine and real. And you don’t want to violate FTC laws or to be dishonest. And testimonials in the form of videos, audios, and so forth, can also be very powerful as well.

So “Contact Us” pages are also very important because you want to show people that you are easily accessible and available if they need to reach you. A lot of times people will go to a website, and if they can’t find your information, then except for maybe your phone, and if they called your phone but you haven’t responded within 24 hours, then you need to make sure that you include a phone, email, and helpdesk. Or some sort of contact information that you frequently use. And this helps people trust you, and it shows that you are not trying to hide from them. But you’re showing some transparency, so you want to make sure that you get back to the customer after 24 hours or before that, or else you’re going to lose them.

So now that you know what pages you must have, let me show you how to add these pages to your navigation menus.

Must Have Content Pages To Convert Fence Sitters

Time Tested WordPress Layouts

Time Tested WordPress Layouts

 

Time Tested WordPress Layouts

In this specific video we’re going to talk about time tested WordPress layouts for converting prospects into buyers.

Now, there are going to be many, many different types of layouts depending on what niche you go into, and so forth.   But I want to show you the structure of it all, so that you can fill in the content if you choose to do so, and have some flexibility as well.

Now before we get started in talking about layouts, we need to talk about that you need to know your audience and competition, because this is crucial.

Learn Time Tested WordPress LayoutsKnowing your audience is key to appealing to them and getting them to take action. Knowing their demographics, who they are, you know what their lifestyle is, and things like that.  If you can put yourself in their shoes, and know them very, very well – then you’re going to be able to convert and setup a layout that actually appeals to them, and your conversions will get higher. So whatever niche or market you are in, you need to know what your visitors are looking for; what keeps them awake at night; what problems they have, and so forth.

And also know who you’re competitors are. Spy on their websites, see what’s working for them, and not copy them but just get an idea.

Now let’s talk about the layout. The layout must appeal to many groups of people through the design, good looking sites, easy access of content, well organized, easy navigable site and more!

So let me give you some examples. Groups of people. You’ve got sales or emotion driven type people; people that get really excited about products and services. So they want to know benefits, they want to know results, and then they want to know “what’s in it for me?” analytical type groups of people – they want to know about questions, answers to questions, FAQs, information, documentation, wikis, content, reviews, ratings, and so forth. So they’re information driven. And then you’ve got opportunists – the creative mindset type people. The marketers, the people who see different ways that your product can be used. So in this case, the layout, the design, the organization, the social media, and showing people how your products and services can be used, is important. So taking all this information about these groups of people, combining it into a layout is actually quite easy. And if you notice that all these three actually integrate into each other, and intertwine into each other, and the costly mistake is that most websites appeal to only one group of people. So some of them just are basically content only, some of them are really nice designed but not a lot of content, some are benefit and results driven, they don’t have a lot of content and so forth.

Now let’s take a look at a few websites of successful people that use proven systems that follow this type of layout. So if we go to DanKennedy.com as you can see here, he has the logo at the very top; he has some social media stuff out here; you’ve got the navigation menu; you’ve got a slider; he has a free offer; and a bunch of other free offers down here. Now the human eye starts from here, and they usually go from here, and then forward, and then down. So they could go from all this, over, and then down. And then eventually they’ll look at the content and stuff like that.  So this is why you need to appeal to those three different user groups, because what some of them are going to look for – the design and they say “okay this is an appealing site, I’m going to go read it” and then they’ll look at the facts and stuff. And the people that just want the content – okay it’s like easy to access content up here; and the sales/emotion driven people can look at this and be like – okay, how can you help me, blah, blah, blah, what do they offer, what are their products, and what are people saying, you’ve got social proof and testimonials here; and we’ve got the Facebook box here.

And then if we look at TonyRobbins.com –he’s got the logo up here, he’s got the navigation menu, slider, and some other content. So as you can see, it varies from niche to niche; but as you can see it’s quite similar in the logo, the slider, the navigation menu, social media icons, and some free offers here.

And then JoePolish.com – he’s got his logo up here, his phone number, his navigation menu here, slider – not really a slider here but you got an image here, and you got a free offer here, and some content here. So as you can see, you don’t have to do everything that I’m going to show you next, in the time tested layout, because it varies from niche to niche.

Now let’s take a look at our proven and time tested layout, and don’t be scared because you’re going to see a ton of content within the layout. And you don’t have to do everything, I want to emphasize that, you don’t have to do everything on it. But you just got to understand the flow of how people see things, and understand the basics. And depending on which niche you are in, depending on what marketed audience you’re targeting, the layout can transform and vary from niche to niche.

So this is the layout, typical layout that we talked about, and as you can see, it looks very similar to all the other websites that we showed you of Joe Polish, Tony Robbins, Dan Kennedy and so forth. And at the top here we got the logo, and then we got the phone or banner ad. And if you put a banner ad, I’d recommend that you link it somewhere within your site, something educational if you’re just starting out, or you’re building your brand. Then you have your tag line here, your navigation menu, your slider – and you’ll notice that more and more themes, WordPress themes are including some sort of slider. And the slider should contain pictures, information, ratings, reviews, and so forth. Then you have some sort of free offer, and you could have this to be of, you know, “free report” “free video” or “free quote.” Then you can have a banner ad; you could have a Facebook bloc to have social proof; you can have useful ads or reviews; you can have FAQ and services; what’s in it for you; you can have maps or text; you can have your phone number; legal stuff, and more.

Now don’t let this freak you out, because if you want to keep it basic, you could have the logo; you could have the tag line; and the navigation bar; and you can have the slider; and maybe a banner ad; and a bunch of content. You really don’t have to have every single thing, but if you really want to take it to the max, then study this layout. The Facebook bloc here is great for social proof for the opportunists and the sales people, because they want to know if they see that their friends like your company, then they’re going to like the company most likely, and your conversions are going to go up. So use every bit of this to your advantage.

And the fold here, basically anytime somebody loads a website, above the fold just means that every time you load the site, everything above in your window at the top, is above the fold. So you want to make sure that the most important stuff is above the fold, like your logo, your navigation, your slider if you choose to do so.
And you need to know your primary group. If your primary group is – let’s say, analytical thinkers, maybe you need to remove the slider and/or have the slider, but only put reviews, ratings, and information, or move this up, and so forth. So knowing your group is very important, but appealing to all three groups, if your product and service appeals to all three groups – is important. So that’s why knowing your audience, and knowing your competitors are so important.

So where do you go about getting access to one of these WordPress themes that looks similar to something like this? Now most likely you’re going to need to build something that looks like this, and depending on your niche, you can build it quickly and easily, and fairly easily.  But for the basic platform, you’re going to need some two column theme, so as you can see here, I go back here – we’ve got the main column and then this whole thing here is just the sidebar. So it’s a typical two column theme, and examples of sites that look similar to this is GoPress. So let me go ahead and show you that.

Okay so right now I’m at google.com and I can do a WordPress theme two column, and sometimes depending on your market, you can type in a website type. But in this case, I’m going to say “column logo” and just take a peak, oh yeah and put “free” too if you want something free, make sure you type in free here, and just start looking around.

Now there is a specific WordPress theme that I like to use called GoPress, and it’s free so GoPress, click on here. And it’s created by a guy who owns a site that says WPexplorer.com; and the reason why I like this is it’s just similar to the time tested layout. And click on Preview here, as you can see here we’ve got the logo; a banner ad; the tag line; the navigation links; a slider – and the slider is actually built-in; and you got the advertisement, banner ads here; you got ability to put content here; you can put your Facebook social widgets on this side because this whole area is widgetized, so you put any widget you want, and you’ve got other stuff here. So GoPress actually is a great, free WordPress theme; and you’ve got to login, you’ve got to create an account to download it, but it’s free and that’s it! So remember, even though I’ve shown you a time tested layout, you can put all the content you can in there, but you can tweak it depending on your niche and your market.

Time Tested WordPress Layouts

How to Increase Conversions

How to Increase Conversions

 

How to Increase Conversions

In this specific video you’re going to learn how to increase your conversions by appealing to these three groups of people.

So conversions are the key, and you need to have conversions in place so that you can easily convert people into buyers, into subscribers, and so forth. And you can use this method that I’m about to teach you, in your videos, on your website, or any other media platform where it involves you talking directly to an audience.

Let’s talk about groups of people.

Most websites only appeal to one group and usually whatever the website owner is in. unfortunately when we create websites, when we create videos, and so forth, and messages, a lot of times we think from our own view. So we forget about the other people that we need to appeal to. And it’s all going to make sense in just a few minutes.

Learn How to Increase ConversionsAs small businesses, you really don’t have a lot of room for error, especially when you’re competing against bigger companies. So you’ve got to appeal to all groups. Now let’s take a look at the different groups of people. And this is from top to bottom, and the reason why I put it from top to bottom is because the people at the top, you’ve got to appeal to quicker, and the people in the middle and the bottom, usually are willing to stick around, and find more information about the product or service. So that’s why it’s in order.

The first group are sales people. They want to know quickly, what your product or service is all about, and the benefits. And I’m going to actually dive deeper in just a minute, on these specific groups. And then we got thinkers. Thinkers are usually driven by statistics, facts, FAQ, questions, reviews, and so forth – basically content. Then we’ve got the opportunists, the creative minds, the marketing minds – and these types of people want to see some multi-uses of your product or service. In other words, different opportunities of where your product or service can be used. Like nice looking sites for example, for appealing to the design and they enjoy networking and social media and so forth.

So let’s talk about group number one, the sales people. Now when I say sales people, I don’t mean necessarily that you’re a sales person. What I mean by that is that you are driven by you know emotions and stuff like that; you’re really excited about stuff; you want to know about it quick, but you could easily turn the other way, you know, within a few seconds. So usually these types of people want the information that they seek really, really fast. And they tend to move around fast, so you’ve got to capture their attention quickly, or otherwise you’re going to risk losing them. So you’ve got to answer the question, “how does your product benefit them?” what are the end results? How does it work? And social media and networking and so forth.

Group number two, these are the thinkers. They usually do a lot of research, they’re very analytical, systematic, and they want to do a lot of research about you and your competitors. They thrive on information, facts, reviews, ratings, industry licenses, stuff like that. So they want to know about your company and more of them are critical, but the good thing is they tend to leave reviews if you make them happy. And organization of content is very important, because you want to make sure that they are able to find your content quickly and easily. So whether you do a website, whether you do a video, make sure that what you’re trying to express in your message is clear, straightforward, to the point, and has good content. And social media is good as well.

Then we’ve got group number three, the opportunists or the creative minds. These types of people, first and foremost, are visual and emotion. And so visual and emotion is more important than information and facts. Not that information and facts are not crucial and important, but they usually think about visually, does the site look nice, does the video look nice, does it really make me happy, and things like that. And then after they’re happy, then they start usually using information and facts to back up their emotions. The layout and the organization of your site is also very important. They’re going to ask, “what’s in it for me?” now, the other ones are going to ask the same thing, but this type of group will focus more on the “what’s in it for me, how can your service help me, what are different ways your service can help me?” so in other words, how many opportunities surround your product or service, and so forth. If they see that one of their friends likes your fan page, that is seen as a big plus.

So let’s talk about application here. What I want you to do is figure out who is your primary group? The sales people, the thinkers, or the creative opportunists? Figure that out, and then try to focus on them, but make sure that in the end, you focus on three of the groups of people.

Then what I want you to do is create a list of top ten questions like an FAQ, create the top ten list of benefits; create a list of top ten different ways that your product could be used. So as you can see here, you’ve got different groups within this strategy itself. You want to gather reviews and testimonials, this is great for thinkers. And testimonials, if somebody sees that their friend gave a testimonial or somebody that they respect, that’s a plus too. and also you want to use social media, not only does it create a presence for you, if you – say for example, you have a website and you have one of those widget boxes where you have a Facebook fan page box that shows people that “oh their friends like this Facebook fan page as well! So I’m going to join too!” so you can get a networking environment within your website, going. And also of course, last but not least, upgrade your graphics and organize your site content so it’s user friendly, and the content is easily accessible. So if you do this as a website, then great, this really, really works with a website. If you create a video, then you don’t have to do all of this stuff, you can just do something like answer a few questions, talk about the benefits, and maybe one of each of these, and maybe some testimonials. So with videos, you’re a little bit more limited with time, so you want to pick and choose and figure out who your primary group is, and then appeal to the rest of the other two at the same time.

So if you implement these strategies, you’re definitely going to increase your conversions a lot higher.

Learn How to Increase Conversions

How to Turn your Website Prospects into Buyers

How to Turn your Website Prospects into Buyers

 

How to Turn your Website Prospects into Buyers

In this specific video, you’re going to learn how to turn your website prospects into buyer or subscribers.

How would you like your website to be your 24/7 automated sales person?Learn How to Turn your Website Prospects into Buyers

Imagine this – in Scenario 1: we’ve got 100 people that come to your site, they’re frustrated and confused because they haven’t gotten the information that they seek, and they leave your site within seconds.

In Scenario 2: you’ve got 30 out of 100 people that call you or email you; they all ask you at least ten questions or more. They’re still confused, and they’re still in research mode. So in other words, your conversions are not high out of those 30 people, you don’t actually get any sales. They’re just basically wasting your time. You see the problem here? Even if you’re getting targeted traffic to your site, if your conversions are not decent, your visitors will be confused, they’re going to ask questions – lots of them, and most of them aren’t actually going to buy your product.

But let’s take a different perspective. If your conversions are higher, then you can gain your visitor’s trust, and get your visitors to take an action that you desire.

Now imagine this, we’ve got Scenario 1 again. Out of those 100 people that go to your website, ten people purchase your product or service. And an additional 40 people sign up onto your newsletter list. So the 40 people that signed up onto your newsletter list, they’re interested in your product or service, or what you have to offer them, they’re just not ready to buy. And sometimes it can take anywhere from seven to twelve times for somebody to see something, until they make the decision to buy. So that’s 40 people onto your list who are interested.

And of course Scenario 2, we’ve got ten out of the 100 people that call you or email you, and if they do ask you ten or more questions, it’s not to ask you a million questions because they’re researching. It’s to ask you questions because they know they want your product or service, and are asking questions to clarify their purchase or a specific action that you want them to take.

You see the difference here? The difference is one is higher in conversions, and one is lower in conversions. Targeted versus untargeted; and if you create a website that answers people’s questions, clarifies them, also appeals to them, then you’re going to get higher conversion rate.

Let’s talk about researchers. Most people who are looking for a service or product, start out by researching. And if you think about yourself, when you’re looking for a product or service, and so forth, you might go to google.com and you type in a keyword. When you’re doing this, you’re not necessarily looking to buy just yet. But if you go to, let’s say the top ten websites, and out of the top ten websites, you find two sites that really gain your trust. They give you tips and advice, and things like that; they answer your questions really quickly and out of the ten people, you compare them, you find two people, you call both of them; and you kind of compare the two; and you figure out which one you want to buy from. So there’s that area here, where you can take somebody through the researching process; help them compare; help answer the questions; and show them the end result so that you help them make the buying decision.

So if your website can help somebody go from researching to appealing to them; to helping them make a decision; and to gaining their trust – you’re going to convert your researchers into buyers.

Now of course we have buyers, these are people who aren’t really looking to research, they’ve already done their research; and they either got some sort of referral from their friend or somebody else; and they want your product. So all you have to do with these people is just to make sure that you guide them the right direction. Guide them to your product, making sure that it’s easy to find your products and services on your website, so that they can get their questions answered – if they have any. Because the worst case scenario is that your website is not user friendly, and not organized. If that’s the case, you’re going to turn buyers away, people that are probably the easiest people to sell to, simply because they want your product.

Now I want to talk about some application so that you can take what I’ve taught you in this specific video, and apply it. These are some simple tweaks to increase your website conversions.

You can upgrade your theme design. The design and the look of your site is important. It portrays the first impressions that they will have on you. Unfortunately people do judge a book by its cover, so you need to upgrade the theme design; you need to make sure that your content is organized and make sure that your site can easily be navigated.

Gather the top five to ten questions and create an FAQ, so that when people come to your site, they have those similar questions, they can get them answered by you.

Gather the top ten, or five to ten benefits of your product or service.

And gather the top five to ten different ways your product can be used. Show the results, use stuff like before and after pictures, especially for service providers. If you have before and after pictures, you can show the end result and people will see, you know, what they can get in terms of if they buy your product or service. So giving them the before and after pictures are kind of like mini case studies, and can help you greatly.

And of course creating a basic social media presence. I know a lot of business owners, you’re really busy, and because you’re busy, you’re thinking, why should I sign up for Facebook? It’s just another way to get distracted and things like that. So what I’d recommend, just create a basic social media presence, meaning create a Facebook page, twitter page, or LinkdIn page, and populate it with information about your company. And maybe give some helpful tips and tricks, and just start getting people to like your fan page, and so forth.

Learn How to Turn your Website Prospects into Buyers

How to Increase Your Conversions By Using Simple Before and After Pictures With WordPress

How to Increase Your Conversions By Using Simple Before and After Pictures With WordPress

How to Increase Your Conversions By Using Simple Before and After Pictures With WordPress

In this specific video, we’re going to talk about how to increase your conversions by using simple before and after pictures.

You can think of these before and after pictures like mini case studies because your prospect or your potential buyer is interested in your product or service, but usually they want to know more about the end result. What does the end result look like?

Using galleries or even just putting before and after pictures on your posts or your pages can greatly help on your site, or even in your videos. And this works very well if you’re a service provider, simply because people want to see the end result. Now if your product has some sort of end result or end goal, and you can show that somehow in a before and after picture, then that will be great as well. And also, besides the before and after pictures, another out of box idea that can work really well for you is that you can also use this to show some sort of process of a step-by-step system, or a blueprint.

So setting up your before and after pictures are actually really not hard to do. So in terms of the technical, the setting up, the taking the photos and so forth – it doesn’t have to be fancy. And you can use whatever camera you want, you can do screenshots, you can use a smartphone, an iPhone, an android, and so forth. Just make sure that the quality of the pictures is clear when you add them to your website, to your videos, or to your other media platforms.

So let’s talk about applying this. You can either at the middle or at the bottom of your post, let’s say you’re creating a article or a website page. Somewhere in the middle or at the bottom of your post, is generally good. If you have more before and after pictures, let’s say you have three, you could write a few sentences, give an example at the top, put one at the top, put one in the middle, and put one at the bottom; because if you can sprinkle it all over the page, then people are going to want to see more. They look at all three of your before and after pictures, and you can greatly increase your conversion rate.

Let me grab a before and after picture, and let me show you how to add this to a WordPress post or page. So in this example, I have a before and after picture, and How to Increase Your Conversions By Using Simple Before and After Pictures With WordPress the before picture is a picture of a rotten roof, and the after picture is a picture of a roof that has been completed. So let’s say for example that I’m a roofing company, and I want to create a post and a website with a before and after picture. So I’m going to go ahead and go to WordPress, and show you how to go about doing this.

So the first thing I want you to do is to login to your WordPress Dashboard, and go straight to the Media Manager. So if you go to Media here, and click on Add New, we’re basically going to find these two images, and we’re going to drag and drop these two images into here. Okay good, so now what I want to do is edit both of these. So if I click on Edit, as you can see, there’s thi8s black area here that I don’t want. So if I click on the Edit Image, and I’m going to crop this page or image by selecting it and clicking on Crop, there we go. And I am going to, let’s see, this is the after image, so click on Save and you can rename this to whatever you want, just make sure that you know what that file is. And if I go back to Media here and I want to edit this here, the before picture; so click on Edit, you can edit image again. I’m going to Crop the image again just by highlighting it, click on Crop, click on Save, and I’m going to go back to the Media Library. And as we can see, we’ve got the before and after pictures, they’re both cropped and ready to go.

Now I can create a post or page. So in this example, let’s say I’ll create a post. And I’m going to click on Add New, and add a brand new post. So I could say something like “Roof Replacement Before and After Pictures” or you could even say something like “Roof Replacement Gallery Photos” and so on and so forth. Or you can say “Roof Replacement Service” and say something like, have the introduction, talk about the problems people face, and how you’re able to solve their needs. Then put some sort of before and after picture right below that, and especially if you have more. But if you only have one before and after picture, then it might be wise to write the introduction and do kind of like a tutorial, like a step-by-step tutorial and say “The way we replace broken roofs is by doing the following: Step 1.  Do XYZ and then after we talk about the content you can just say, “Here’s an example of a roof we replaced recently.”

So at this point, if you click on Add Media at the very top here, and just find the before picture, click here; click on Insert Into Post; and this is a little bit big, so I’m going to decrease the size of it. I can decrease the size to about 60% and let’s say I want to left align it, click on Update; okay there we go, so it’s a little smaller which is exactly what we want. And then you can have the after picture here, do the same thing – click on Add Media; click on the after picture; Insert Into Post; of course you can change the size of that as well, down to 60%; and we can right align it; click on Update. And this way, as you can see here, this is the before, and this is the after image.

Now you can also use galleries, and create galleries. If you click on Add Media at the very top here, you can actually create a gallery as well. So if you were to create a gallery, what I recommend that you do is put the before and after picture; before/after; before/after; before/after; because if you can follow some sort of pattern, people can figure out “okay this is the before, and then the after picture” before and after picture. The worst thing that you want to do is to put all your before pictures, and after pictures and make an unorganized, and then people really don’t know what kind of message you are trying to give out. So with that said, we’re going to close this down and that’s – it’s really easy to do, as you can see here, and that’s it!

download the PDF here